Organisers have dubbed Africa’s Travel Indaba 2024 as a “resounding success” with targets having been exceeded in terms of meetings, exhibitors and buyers, as well as direct and indirect revenue for the city of Durban and the KwaZulu Natal province.
According to the Deputy Head for Tourism at Durban Tourism, Winile Mtungwa, the city had recorded over R500 million (€25.2m) in revenue during Indaba week.
“In terms of direct spend, Durban saw over R226 million (€11.4m) in revenue and about R332 million (€16.7m) through the multiplier effect – spending on restaurants, retail etc,” she highlighted.
The positivity and excited energy were palpable on the trade floors yesterday (May 16) – the third and final day of ATI 2024 – as exhibitors told Tourism Update that they had mostly more than met their objectives.
Many said it was too early to tell re increased bookings and deals but were cautiously optimistic as their expectations had been met and even exceeded in some…
