The world’s leading travel trade show, ITB Berlin, this year recorded nearly 100 000 attendees, and more than 5 500 exhibitors from 170 countries occupying all 27 exhibition halls at the Berlin Exhibition Grounds earlier this month.
“ITB Berlin once again mirrored industry developments. The mood among exhibitors, visitors and speakers was very positive throughout. They generally agreed that people’s desire to travel is not just satisfying pent-up demand after the pandemic, but that it will remain basically stable. Neither inflation nor high energy prices appear to be curbing demand,” commented Dr Mario Tobias, CEO of Messe Berlin.
The ITB Berlin Convention also took place in parallel with the three-day show and featured high-profile attendees and 400 leading international speakers at 200 sessions and 17 theme tracks discussing trends and innovations.
All in all, around 24 000 attendees came to the panels, discussions, keynote speeches and lectures.
