Political and business leaders at Africa’s Travel Indaba 2024 were upbeat about the continent’s potential for tourism growth and investment, from an intra-regional perspective as well as increased global interest.
Delivering the keynote address at BONDay – which set the scene for the three-day ATI 2024 – Deputy Minister of Tourism, Fish Mahlalela, said it was up to the African continent to be bold about what it could offer the world.
“It is up to us as Africans to open the world’s eyes to what we have to offer as a continent and take charge of the narrative, because only when we are proactive, will we control our destiny,” he said.
This year, 26 countries exhibited at Indaba, which showcases a wide variety of Africa’s best tourism products, and attracts African exhibitors, international and local buyers and media from across the world.
This increased presence was celebrated by Tourism Business Council of South Africa (TBCSA) Chairman and CEO of the Motsamayi Tourism…
