The Kenya Tourism Board (KTB) has underscored the impact of environmental conservation on tourism by taking its “One Tourist, One Tree” campaign to the North Rift Tourism Circuit.
According to KTB CEO June Chepkemei, destinations with robust environmental conservation initiatives have recorded strides in sustainable tourism business.
Speaking during the tree planting exercise at the Wall of Fame in Eldoret’s Arboretum, Chepkemei said Kenya could receive global recognition for conservation through enhanced forest cover.
“We chose the Wall of Fame location, where globally renowned athletes are honoured, to present our conservation initiatives to the global audience because, if we are famous in athletics, we can also be leaders in…
