After Tourism Update covered the significant potential of avitourism to contribute to South Africa’s tourism economy, we wanted to know whether our readership was considering harnessing this sector.
The results of our poll indicate that a significant proportion (28%) said they would be leveraging birding tourism in their offerings. A total of 57% of readers said they would not be, while 15% were unsure.
The global birdwatching tourism market is currently valued at around US$659.4 billion and is predicted to rise at a compound annual growth rate of 5.3%, reaching a value of $1.1 trillion by 2034, according to a report by Future Market Insights.
Given that avitourism around the world and locally has grown exponentially, the value of…