South Africa’s wine tourism sector has rebounded strongly, surpassing prepandemic levels for revenue and GDP and contributing approximately $162 million to the nation’s economy in 2022. Stakeholders in the industry say the resurgence is largely driven by a surge in demand for experiential travel from international travelers and this has prompted wineries to develop innovative and out-of-the-box wine experiences. According to Rico Basson, CEO of Wines of South Africa, repeat visitors attracted by these unique experiences are playing a significant role in driving this growth.
While swirling and sipping remain at the heart of any Winelands visit, today’s traveler is increasingly seeking adventure, authenticity and unique…













