This year’s Meetings Africa, which concluded on Wednesday last week (February 28) at the Sandton Convention Centre, saw a remarkable increase in attendees, reaching 3 480, compared with 2 987 in 2023, marking a significant uptick and the highest attendance since 2019.
The business events trade show has also been hailed for the meaningful connections that were made at this year’s edition, solidifying its position as the continent’s go-to platform for the business events sector, with 22 African nations participating.
The Business Opportunities Networking Day (BONDay) saw 1 535 attendees, offering a dedicated session for networking and collaboration ahead of the main event.
The number of exhibiting companies rose to 382 in 2024 from 355 in 2023. The event attracted 371 buyers, a notable increase from 273 in 2023.
Industry trends, including sustainable tourism, artificial intelligence, and continuous sector professionalisation were prominent themes.
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