Minor Hotels refreshes with new masterbrand

Minor Hotels has undertaken a major rebrand as the global hotel group gears up to add nearly 300 properties to its portfolio by the end of 2027.

The group’s new masterbrand strategy brings its eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – together under a refreshed Minor Hotels banner. The hotels are now clearly delineated into Luxury, Premium and Select categories.

Ian Di Tullio, Chief Commercial Officer at Minor Hotels, said the rebrand is in line with a guest-facing pivot focused on enhanced digital platforms, a streamlined loyalty programme and a strengthened distribution strategy.

“By uniting our brands under the Minor Hotels masterbrand, we’re excited to enter a new…