MORE drops ‘Family’ from its brand
More Drops, a family-owned tourism business, has been removed from the More International brand. This decision was made by More International, a UK-based tourism representation company.
The specific reasons for More Drops’ removal were not detailed in the article. However, the announcement indicates a strategic shift for More International.
More Drops has been a part of the More International portfolio for an unspecified period. The article does not specify when the family-owned business was initially brought into the brand or when the decision for its removal was made.
The article does not provide any information regarding the geographic location of More Drops or its specific services within the tourism sector. Similarly, details about More International’s operational scope or other brands it represents are not included.
The impact of this separation on More Drops or More International’s future business strategies is not elaborated upon in the provided text. The announcement is brief and focuses solely on the severing of the brand association.
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