Multi-generational travel is high on the list of travel trends. As families become more dispersed, multi-generational travel offers the opportunity for inter-generational families to create life-long memories together and celebrate their connection.
According to a recent study by WEX Travel, 33-40% of the US$270bn spent on leisure travel is multi-generational. Virtuoso, an international travel agency network specialising in luxury and experiential travel, also found that the top travel trend was multi-generational travel.
Euromonitor International’s 2018 Global Consumer Trends report further indicated that the rise of multi-generational travel “is in part about finances and boomer parents (aged 57-75) helping their cash-strapped kids”.
Safari company African Travel, for example, reports a 20% increase in safari bookings from last year, with 40% of trips arranged and paid for by grandparents to help make a bucket-list experience possible for their families.
The benefits of…