JOHANNESBURG, MARCH 1, 2024 – In a significant move for Southern African tourism, the SADC Business Council Tourism Alliance announced today the appointment of Nombulelo Guliwe as the CEO of the South African Tourism Board. This strategic decision marks a pivotal moment for tourism across the Southern African Development Community (SADC) region, with South Africa playing a key role in driving regional growth and development.
Strategic Leadership for Regional Tourism
Under the leadership of Guliwe, South Africa is poised to enhance its position as a leading tourism destination, not only within its borders but across the entire SADC region. Tshifhiwa Tshivenghwa, the Interim Chair of the SADC Business Council Tourism Alliance, highlighted the importance of South Africa’s robust tourism sector in leveraging the economic potential of the region. “Our collaborative efforts are essential in realizing the vast economic…
