The aviation and travel industries were among the hardest hit during the global pandemic. But three years on the market is showing signs of recovery. At the close of 2023, the global aviation market had reached 94.1% of 2019 levels, with tourism improving to just under 90% of pre-pandemic levels worldwide. Aviation in Africa is tracking global trends closely, reaching 93% recovery by the end of 2023.
Although these figures speak to an increasingly robust industry and an end to the volatility of the past few years, there are still a number of key developments and trends that need to be considered.
To discuss these, regional low-cost airline FlySafair held a media round table hosted by Chief Marketing Officer, Kirby Gordon.
“For both the aviation and tourism industries the past three years have been defined by instability and volatility. Thankfully, recovery has been good both internationally and in South Africa,” said Gordon.
Recovery in South Africa is also looking up. Airports…
