South Africa is in the closing stages of formulating a nationally coordinated strategy to drive air connectivity with key international markets – a critical initiative for the country to reach its target of attracting 15 million annual arrivals by 2030.
The National Route Development Marketing Plan (NRDMP) – approved by Cabinet in December last year – aims to foster route development through joint marketing and promotion initiatives between the public and private sectors.
The Department of Tourism and South African Tourism presented the NRDMP to Parliament’s Portfolio Committee on Tourism on March 18. Southern Africa’s airline associations presented additional inputs this week.
South African Tourism CEO Nombulelo Guliwe said…
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