The hotel industry in South Africa is embarking on a new era of travel, driven by an increase in international arrivals and evolving traveller preferences, according to a new report by SiteMinder, a software platform that aims to unlock the full revenue potential of hotels.
The report, SiteMinder’s Hotel Booking Trends, shows that international guests made up more than half (56%) of hotel arrivals in 2023, reflecting a year-on-year growth rate of 21%. Additionally, the report found that the average daily rate for South African properties increased by 21% to US$202, surpassing the global average increase of 11%.
Hotel booking channels Wilderness Window, Tourplan, followme2AFRICA and Thompson Holidays grew in popularity to comprise a third of the country’s top 12 hotel booking sources, and highlighted a growing demand for experience-driven trips.
Other key findings from SiteMinder’s annual report include:
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