The recent surge in South Africa’s international arrivals reflects the country’s high appeal as a tourist destination.
So said Andreas Lackner, VP – Operations, Africa & Indian Ocean, Hilton.
Lackner responded to a recent report by SiteMinder, a software platform that aims to unlock the full revenue potential of hotels, which stated that international guests made up more than half (56%) of hotel arrivals in South Africa last year, reflecting a year-on-year growth rate of 21%.
He confirmed that Hilton also experienced a significant increase in international arrivals last year.
“In 2023, we experienced a remarkable 24% increase in international visitors compared with the previous year. While we continue to see strong domestic demand, this has been complemented by a considerable growth in international bookings,” Lackner said.
He added that the hotel’s key source markets for South Africa include the US, the UK, and Europe, with a rise in the Chinese market also…
