Since the start of 2024, South African Tourism – accompanied by tourism suppliers – has made headway with highlighting the country to source markets in India.
The 20th annual South Africa roadshow in India kicked off in the historic city of Jaipur on February 12, followed by Delhi, Ahmedabad, Bengaluru, and Mumbai. The roadshow concludes on Friday, February 16.
Neliswa Nkani, Hub Head: Middle East, India and Southeast Asia for South African Tourism, points out that this annual roadshow schedule marks a vital milestone in South African Tourism’s efforts in the Indian market.
“During this roadshow South African Tourism will also unveil its year-long plan to engage with Indian consumers. The insights leading to a redefined approach will enable the trade partners to tap into India’s growing outbound travel market,” she said.
This was the first time the roadshow was held in Jaipur. The inaugural roadshow was complemented by a panel discussion on February 11 along with a…
