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Satsa has launched its new Golf Chapter, aimed at uniting the golf tourism community within its membership, marking a breakthrough in coordinated golf tourism promotion for South Africa. According to Satsa CEO David Frost: “Golf tourism is one of the fastest growing segments of the global travel industry and as a luxury segment has massive potential. Golfers spend 120% more per person per day than the average tourist. We aim to tap into this potential to promote high-value experiences across Southern Africa for both international and domestic travellers.”
The launch of the Golf Chapter follows years of work by Satsa to formalise a partnership with South African Tourism (SAT) around collaborative golf tourism promotion. “Having a Golf Tourism Chapter within Satsa allows for structured engagement with SAT. Under the umbrella of Satsa, it provides the golf tourism industry with a platform from which to drive this important tourism sector for South Africa,” says Carl Reinders,…
