The Sho’t Left Travel Week campaign has been relaunched, generating significant interest in South Africa’s tourism sector.
The initiative connects local tourist destinations with domestic travellers, culminating in the Great South African Sale. Central to this effort is the Sho’t Left Partners Platform, a digital space where businesses can easily share travel deals, aided by Google Analytics integration.
With strong marketing support from South African Tourism, the campaign aims to help businesses reach a wide range of local travellers. Tourism businesses are encouraged to register their deals and tap into the growing domestic travel market.
Here, we chat with Mashoto Mokgethi, head of domestic tourism at South African Tourism, to discuss the primary objectives for this year’s Travel Week, its strategies to make travel more accessible, and the prospects of the tourism industry in South Africa.
