South Africa took centre stage at the 2024 Internationale Tourismus-Börse (ITB) held in Berlin, Germany, showcasing the country’s diverse attractions and tourism offerings.
Led by Chief Executive Officer Nombulelo Guliwe, the South African Tourism delegation, comprising 63 exhibitors, including 14 Small, Medium, and Micro-sized Enterprises (SMMEs), aimed to bolster international arrivals to South Africa and sustain the sector’s ongoing recovery.
Guliwe expressed enthusiasm about the positive feedback received from exhibitors, highlighting the quality of meetings and the potential for positive outcomes. She emphasized the significance of ITB, especially in engaging with key European buyers and growing tourism numbers further.
She said, “I have received great feedback from exhibitors at the stand who said that the quality of the buyers they have met with has already proven to yield positive results. Some of the exhibitors already have confirmed…
