More than ever, conservation and sustainability are pressing considerations for business, especially in the tourism sector. The promotion and preservation of biodiversity is essential for business success – and vice versa. World Wildlife Day on March 3 is an opportunity to emphasise the importance of finding and maintaining the delicate balance between successful tourism and environmental stewardship. But more can and should be working towards the preservation of our natural habitat.
It’s entirely possible for almost any business model to align economic success with ecological consciousness. The fortunes of hotels located in South Africa’s national parks, for example, are inextricably linked to the health of the reserves’ ecosystems. For them, conservation is not an abstract concept but a concrete imperative. Only by safeguarding the region’s biodiversity can these establishments ensure that tomorrow’s travellers will continue to visit and appreciate the natural…
