Less than a week after the successful hosting of the 17th edition of Meetings Africa 2024, South African Tourism is leading a delegation – which includes 63 tourism product and service providers – to showcase Destination South Africa at ITB in Berlin.
The global trade show – held under the theme ‘Pioneer the Transition in Travel & Tourism. Together’ – kicks off tomorrow (Tuesday, March 5) and runs until Thursday (March 7).
In line with the theme, the SA delegation is heading to Berlin with a united show of force and re-enforcement of the collaborative spirit that saw the sector welcome 8.5 million international tourists between January and December 2023.
“We are going to ITB 2024 as one ‘Team South Africa’ comprised of a wide variety of products and experiences. We have put the effects of the COVID-19 pandemic behind us and we are pioneering our transition by ensuring that we showcase our exceptional tourism offering and indeed improve South Africa’s brand…
