The Team South Africa delegation to ITB Berlin last week – led by South African Tourism CEO, Nombulelo Guliwe and joined by 63 exhibitors including 14 SMMEs – has returned to SA with optimism having largely achieved their goals of good meetings with buyers and new business prospects.
Speaking on the side lines of one of the largest global trade shows, Guliwe said: “I have received great feedback from exhibitors at the stand who said that the quality of the buyers they have met with has already proven to yield positive results. Some of the exhibitors already have confirmed bookings emanating from their meetings here at ITB. This is what makes our presence at this trade show worthwhile.”
In addition to the meetings held, on the first day of the trade show South Africa cemented its presence and brand positioning at an event attended by close to 40 members of the media and trade.
“With Europe being a key source market for South Africa, this show is a good platform for us to…
