The eighth annual Wine Tourism Conference, which takes place on May 30, will feature an impressive line-up of international and local speakers who will give ‘The Business Case for Wine Tourism’, the theme for this year’s event.
Sponsored by Wesgro, Delta Air Lines, the Stellenbosch Wine Route and South Africa Wine, the day-long event at Lanzerac Wine Estate in Stellenbosch is being convened by tourism and hospitality specialist, Margi Biggs.
She says South African wine tourism is following the same upward trajectory evident elsewhere in the world. “Figures released by Statistics South Africa show international tourist arrivals from January to November 2023 reached 7.6 million, a year-on-year increase of 52%.”
She adds that traffic through Cape Town International Airport’s domestic arrivals rose by 20% in December, compared with 2022.
“While the total international visitor count is still almost 18% lower than in pre-COVID 2019, we are seeing a strong rebound.”
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