The 2010 Soccer World Cup will bring an estimated 240,000 visitors to the Western Cape, but in terms of tourism it is what happens now in the build up to the event that is important. Speaking at a lunch in Crossroads for…
The 2010 Soccer World Cup will bring an estimated 240,000 visitors to the Western Cape, but in terms of tourism it is what happens now in the build up to the event that is important. Speaking at a lunch in Crossroads for Ajax Amsterdam and the Johan Cruyff Foundation, Sheryl Ozinsky, the new CEO of Cape Town Routes Unlimited, said that while 2010 was a catalyst for investment in tourism infrastructure such as roads, transport interchanges, hotels and a massively upgraded international airport, much of this would be wasted if it was only for a once-off event.
“The challenge is not just how many people we can get here for the World Cup, but how best we can leverage off it to sustain tourism…