Tourism industry experts are approaching 2024 with optimism, as the sector looks to build on the ground gained in 2023. However, some headwinds, such as visa issues, the national elections, and global conflicts, need to be carefully navigated if the industry is to thrive.
International markets
David Frost, CEO of SATSA said the country was well positioned to see steady growth from major tourism markets like the UK, US and Germany in 2024 but cautioned that the industry must urgently address barriers deterring high-value visitors from China and other emerging economies.
“The private sector continues innovating world-class tourism experiences that showcase South Africa’s immense appeal and diversity. Yet we remain hamstrung by visa barriers, ineffective e-visa systems ignoring key markets’ nuances, and cumbersome red tape strangling sector growth,” he said.
Frost said closer collaboration between government and industry was key and important decisions impacting the tourism value…
