The easing of visa restrictions and enhanced travel trade partnerships are some of the strategies that have seen visitor arrivals from South Africa to Kenya record a 38 per cent growth.
The Southern African market by the end of last year registered 37,370 arrivals into the country compared to 27,103 in 2022, translating to a 38 per cent increase.
Kenya Tourism Board (KTB) together with 16 Kenya tourism travel trade are currently pitching camp at South Africa’s World Travel Mart (WTM) in Cape Town city to woo travellers into the destination.
KTB CEO June Chepkemei says that the recent visitor arrivals paint an encouraging picture of the potential to further grow the market through strategic partnerships and initiatives that would cement ties and provide the impetus for more travel between the two countries.
“As we take part in the 2024 WTM Africa, we are excited by the tremendous growth witnessed from South Africa and the larger African market that has continued to be an important…
