Lodges at the Victoria Falls are optimistic that 2024 will herald record-breaking tourist numbers on the back of a healthy surge in occupancies during the second half of 2023.
Investment in the destination, through public- and private-sector marketing initiatives and infrastructure projects, has fuelled renewed interest from key international source markets.
“Bookings recovered extremely strongly in 2023 and we were very pleased with the second half of the year in particular, where we had three record months in terms of arrivals, occupancies and room rates,” Ross Kennedy, Director of Africa Albida Tourism, told Tourism Update.
“This year looks equally strong, if not stronger, and we are hoping that it will break all our best records we achieved in 2019 and 2018,” Kennedy added, pointing out that the promising numbers had strengthened the group’s resolve to reinvest in the business.
The group added the Victoria Falls Safari Spa to its portfolio in 2023, refurbished all the…