Fastjet, an African low-cost airline based in Zimbabwe, announced the launch of its ‘Amazing Zimbabwe’ marketing campaign last month, which focuses on promoting the hidden gems of the country.
“Our idea behind this campaign was to develop on our existing unique identity in a manner that resonates with customers, and tells the story of how amazing Zimbabwe is as a country. We have reason to be proud of what the nation offers to both local and overseas travellers, and we want to tell the world about it,” the airline told Tourism Update.
“The campaign is centred on four unique pillars synonymous with Zimbabwe’s rich traditions, splendid heritage, iconic sites, and great people.”
“The Amazing Zimbabwe campaign embodies the essence of Zimbabwe and our commitment to the continuous promotion of air connectivity in our beloved country. This campaign is tailored to showcase Zimbabwe’s great assets, including some of those that often may not get the attention they deserve….
