GEORGE TOWN: The Penang government has launched its latest tourism initiative in Southern Thailand to deepen tourism and cultural ties with its Thai partners and promote Penang as a premier travel destination.
The campaign “Not the Penang You Know” was unveiled during the Experience Penang Networking Session held in Hatyai, Thailand.
The event was organised by Penang Global Tourism and brought together key Thai and Malaysian tourism stakeholders.
“This campaign is the first of its kind as we want to reconnect to our traditional market. We see the opportunity of the MySawasdee train service that is going to be launched later this year between Hatyai and Penang,” state Tourism and Creative Economy Committee chairman Wong Hon Wai…
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