Experts at this year’s Thailand Tourism Forum (TTF) opined that Thailand can unlock the full potential of its luxury tourism sector by delving into high-equity branded residences, regenerative wellness and culinary tourism.
The importance of brands in Thailand are turning Bangkok into a global “playground city” while the shift in values of luxury travellers are at the heart of what is driving luxury forward.
Likewise, the concept of Joy of Missing Out (JOMO) was revealed to over 1,000 participants in attendance at the event held at the InterContinental Bangkok.
JOMO replaces the Fear of Missing Out (FOMO) mindset as peer-driven bucket list travel is overtaken by travellers wanting to disconnect as…













