The Tourism Authority of Thailand (TAT) conducted a survey finding that post-pandemic, foreign tourists are spending more on luxury accommodation despite higher airfares, with an average trip spending of 50,900 baht.
Key Takeaways
- Foreign tourists are spending more on luxury accommodation post-pandemic, despite higher airfares, with average trip spending reaching 50,900 baht.
- There has been a shift in dining preferences, with an increase in tourists opting for street food and a decrease in average spending on food and beverage.
- The use of online platforms for travel arrangements is on the rise, but travel agents and tour operators still play a significant role, and the Tourism Authority of Thailand (TAT) plans to leverage social media, including TikTok, to target potential tourists.
The survey revealed a change in tourists’ dining preferences, with more people choosing street food, increasing from 63% to 77.3%. As a result, the average spending on food and beverage has decreased to 4,094 baht from 5,875 baht in 2019. The survey also noted that tourists from the Middle East are the biggest spenders.
Online platforms are increasingly used for travel arrangements, but travel agents still play a significant role. TAT plans to focus on digital strategies and collaboration with influencers to promote Thailand’s destinations via social media.
