Thailand’s influencer marketing landscape is booming, with an estimated 3 million individuals working in the industry this year, according to Media Intelligence Group (MI GROUP).
This reflects the growing dominance of digital media and brands’ increasing reliance on influencer-driven marketing.
MI GROUP said Thailand’s total advertising spending hit 88 billion baht (RM11.6 billion) in 2024, a 4 per cent increase from 2023, and projected a further growth of 4.5 per cent to 92 billion baht in 2025.
Digital media is driving this expansion, projected to grow 15 per cent and capture a 38 billion baht market…
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