IN the Asia Edition of Bloomberg’s Morning Briefing on Jan. 7, there is a section “Deep Dive: Thailand’s Tourism Rebound.” I have long written and expounded on Japan and Thailand being the gold standard in tourism with, in my view, Japan being the prestige product and Thailand being the full-service product.
To put what Thailand’s tourism achieves in financial terms, the total gross domestic product (GDP) of the Philippines from Wikipedia is estimated to be $471 billion as of the end of 2024 with a bit over $3,000 GDP per capita. Various local papers, citing the Department of Tourism, reported tourism revenue for the Philippines in 2024 was up 9 percent to P760 billion, or about $13 billion, and about 5.95 million…
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