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Read moreDetailsThailand is upping the ante in its tourism game, spotlighting the allure of luxury and high-spending travellers to power up the economy post-pandemic.
Known for its warm hospitality, stunning landscapes, and world-class attractions, the nation is seeing a surge in plush hotels and branded properties to cater to this elite crowd.
The Tourism Authority of Thailand (TAT) set its sights on affluent tourists, primarily professionals earning over US$60,000 (2.05 million baht) annually.
These big spenders splash out more than 6,000-7,000 baht daily, far surpassing the average tourist spend of 4,200 baht per day or 120,000 baht per trip. This exclusive club is largely made up of couples, families, and…
