In a bid to foster deeper cross-border travel and tourism, Malaysia and Thailand have launched a groundbreaking self-drive initiative. The project will inform tourists about beautiful travel routes and thrilling activities in both nations, expanding the scope of tourism beyond air and rail.
Tourism Malaysia (part of the Ministry of Tourism, Arts and Culture of Malaysia) and the Tourism Authority of Thailand (part of the Ministry of Tourism and Sports of Thailand) organised an awareness event spotlighting the need for cross-border tourism, and how it will impact on-road travel. A fun self-drive tourism map was introduced that shows a range of tourism activities in Malaysia on one side, contrasted with similar attractions in
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