Strategy 3: Linking primary and secondary tourism provinces
Expand tourism routes from famous cities to nearby provinces with interesting attractions and the potential to become the future hotspots. One example is the Lanna Culture route, which links Chiang Mai to other northern provinces that share Lanna heritage, such as Lamphun and Lampang. Secondary provinces will also receive upgrades of facilities and transport routes to cope with increased visitor numbers.
Strategy 4: Hub of ASEAN
Thailand will open doors to international travel in the ASEAN region under the ‘Single Destination’ initiative by cooperating with fellow ASEAN members and regional airlines. The strategy highlights the use of the ASEAN Pass and cross-border QR payment to provide a seamless travel experience across countries in Southeast Asia.
Strategy 5: World-class event hub
Thailand will be promoted as a destination for world-class festivals in music, sport, food and lifestyle. Events already confirmed include Summer Sonic Bangkok 2024, KAWS Arts, Moto GP, and the Volleyball World Championship. Other events currently in the negotiation process include the Tomorrowland music festival, Bangkok Art Biennale, Formula E, Motocross, Tennis WTA 500, Formula One Pylon Air Racing, and the Creamfields music festival.
