KHAO LAK, Phang-Nga Thailand, 7 June 2024: Sustainability plays a crucial role in the Tourism Authority of Thailand’s strategy to position Thailand as a high-value, high-quality destination.
TAT is monitoring a substantial shift in the tourism landscape towards millennials, young generations, and individuals who have grown up with the online world. According to its research, TAT concludes that today’s travellers, even in main markets such as China, are highly conscious of sustainability and environmental impact.
TAT calls on suppliers to embrace sustainable practices, not only for their enterprises but also for a better and more sustainable tourism industry.
At the Thailand Travel Mart Plus (TTM+) 2024, held in Khao Lak,…
