Bangkok, 30 October 2024 – The Tourism Authority of Thailand (TAT) and visa, a global leader in digital payments, have announced a new memorandum of understanding (MOU) titled “Reshaping Thailand’s Tourism with Innovation and Advanced Data Analytics,”, aimed at enhancing Thailand’s appeal as a premier destination for international tourists during the Thailand Grand Tourism Year 2025.
Building on a longstanding 20-year partnership, this latest collaboration seeks to elevate the tourism experience by leveraging financial innovation, creating a seamless travel experience for visitors while fostering sustainable growth for local businesses.
TAT Governor, Ms. Thapanee Kiatphaibool, said “TAT is committed to…
