Bangkok, 21 April 2025 – The Tourism Authority of Thailand (TAT) hosted the first-ever Amazing Thailand Festival in Bhutan 2025 on 19–20 April at Clock Tower Square in Thimphu. The event, part of the Amazing Thailand Grand Tourism and Sports Year 2025, aimed to boost Thailand’s image and attract Bhutanese travellers as part of a strategic push into high-potential South Asian markets.
H.E. Dasho Tshering Tobgay, Prime Minister of Bhutan, honoured the festival with a visit on 20 April, experiencing Thailand’s soft power first-hand through the “5 Must-Do Experiences” and engaging with various cultural booths. His presence reaffirmed the close ties between Thailand and Bhutan and helped inspire deeper interest in…
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