The Tourism Authority of Thailand (TAT), in collaboration with the State Railway of Thailand (SRT), has unveiled the #MyRailJourney E-Guidebook, a pioneering digital guide for rail tourism. Launched with flagship routes of Bangkok-Phetchaburi and Hua Hin-Prachuap Khiri Khan, this initiative represents a strategic partnership with KTC and global brands like Netflix, and Airbnb aiming to establish sustainable tourism as core value for Gen S travelers who prioritize environmental responsibility.
Ms. Eurblarp Sriphiromya, Director of the Promotional Material Production Division at TAT, highlighted the benefits of train travel, which emits significantly…
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