Thailand’s Tourism Authority partners with Baidu to boost Chinese tourism in 2025, leveraging digital tools and AI for cultural exchange and enhancing tourist experiences. This aims to strengthen Thailand-China ties.
Strengthening Thai-Chinese Tourism Relations
On February 28, 2025, the Tourism Authority of Thailand (TAT) announced a strategic partnership with Beijing Baidu Netcom Science Technology. A Letter of Intent (LOI) was signed to bolster Thailand’s appeal among Chinese tourists. By leveraging Baidu‘s advanced AI capabilities and expansive digital platforms, TAT aims to enhance the nation’s tourism allure. This alliance seeks to attract high-quality Chinese visitors, aligning with the “Amazing Thailand Grand Tourism and…











