Thai Tourism Chiefs Push for THB 3.5 Billion Boost Amidst Chinese Visitor Concerns

Efforts to Woo Chinese Agents and Influencers

Beyond these projects, TAT plans to invest 20 million baht from its existing marketing budget in a “Ni Hao Sawasdee” mega familiarisation trip in late May 2025.

This initiative will invite 500 representatives from Chinese tour operators, media outlets, and key opinion leaders (KOLs) from across China to experience Thailand’s tourism offerings firsthand.

“Prime Minister Paetongtarn Shinawatra will personally attend the opening of the ‘Ni Hao Sawasdee’ event to update attendees on the Thai government’s efforts to address concerns affecting Chinese tourist confidence, providing them with a clear understanding and fostering…