The Tourism Authority of Thailand (TAT) reports strong growth in 2025 long-haul arrivals, targeting 39 million visitors. Efforts focus on expanding routes, attracting high-value travelers, and promoting wellness and cultural tourism.
Between January 1 and April 21, 2025, Thailand welcomed over 11.35 million visitors, as reported by the Immigration Bureau. Long-haul markets experienced notable year-on-year growth. The United Kingdom saw 423,324 visitors, marking a 20.61% increase. Germany welcomed 407,378 visitors, up by 13.14%, while France had 364,262 visitors, a rise of 22.65%. The United States recorded 379,472 visitors, reflecting a 12.83% growth. Australia had 255,420 visitors, increasing by 16.85%, and Israel saw a significant…



























