Skift Take
While Thailand explores new tourism markets, it’s keeping a strong focus on its Southeast Asian neighbors — welcoming tourists not only by air but by road, too. This cross-border tourism promotion between Thailand and Malaysia reflects a larger ASEAN vision of seamless regional travel.
Malaysia may have moved from being Thailand’s top source market in 2023 to the number two position this year, but Malaysian arrivals to the country are set to surpass 2023’s tourism high of 4.4 million arrivals.
On Monday, Tourism Authority of Thailand (TAT) said it is planning to develop a route with Malaysia, especially focusing on cross-border visits and providing products and…
