Tourists board a ferry in Phuket province. Thailand has launched 12 'green season' campaigns to boost domestic tourism amid a continued decline in tourist arrivals since the start of this year. (Photo: Achadtaya Chuenniran)
Thailand is actively promoting domestic tourism during the “green season” (rainy season) with the launch of 12 unique campaigns aimed at attracting both Thai and foreign residents. The Tourism Authority of Thailand (TAT) is spearheading the initiative, hoping to stimulate economic activity in tourism-dependent areas during this traditionally slower period.
These campaigns leverage diverse themes appealing to a broad range of interests. Foodies can rejoice with culinary-focused tours exploring regional specialties and unique dining experiences. Adventure seekers can find thrilling outdoor activities like white-water rafting, jungle trekking, and exploring lesser-known waterfalls, capitalizing on the lush greenery and increased water levels during the rainy season. Culture enthusiasts can immerse themselves in local traditions, festivals, and temple visits, often less crowded during this time.
Many campaigns offer special promotions, discounts on accommodations, and travel packages to make travelling more affordable. The TAT emphasizes sustainable and responsible tourism practices within these initiatives, encouraging visitors to support local communities and minimize their environmental impact. This focus on eco-tourism includes promoting destinations that showcase Thailand’s natural beauty and biodiversity, urging travelers to appreciate and protect the environment.
The green season offers advantages that the peak tourist season doesn’t: fewer crowds, cooler temperatures, and stunning landscapes transformed by the rain. The TAT hopes to dispel the misconception that the rainy season is an unfavorable time to visit, highlighting the unique charm and experiences it offers. By strategically marketing these advantages and creating attractive packages, they aim to redistribute tourist traffic throughout the year, providing a more sustainable and balanced tourism economy.
The government is working closely with tourism operators and local businesses to ensure the success of these campaigns. This includes providing training and support to enhance service quality and promote responsible tourism practices. The ultimate goal is to solidify Thailand’s position as a year-round travel destination and generate income for local communities throughout the country, not just during the high season. Explore Thailand’s hidden gems and enjoy incredible deals this green season!
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