Thailand’s Ministry of Tourism and Sports has officially launched a new tourism promotion campaign aimed at revitalizing the country’s travel sector following the devastating impacts of the COVID-19 pandemic. Announced on March 1, 2023, this ambitious initiative is strategically positioned to attract both domestic and international visitors back to the Land of Smiles.
The campaign’s primary goal is to recapture the interest of travelers worldwide and re-establish Thailand as one of the leading tourist destinations. According to Yuthasak Supasorn, the Governor of the Tourism Authority of Thailand (TAT), “We aim to recapture the interest of travelers worldwide and position Thailand once again as a leading…











