Thailand will focus on promoting “Thainess” in its marketing efforts in 2014 as it set a target of 28.01 million international tourist arrivals for the year.
Tourism Authority of Thailand confirmed that it will seek to achieve a 13% increase in international tourist expenditure next year through the promotion of Thai experiences, the Thai way of life and Thai culture.
Balance was also highlighted as a keyword for next year’s marketing approach, with a more even spread across source markets, better distribution of visitors nationwide and promoting travel in the low season.
TAT governor Suraphon Svetasreni admitted that finalising the marketing plan had been “particularly challenging” in the face of massive change in the global…
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