With the long-haul market expected to fly in at least 770 billion baht from a soaring flock of 10.8 million foreign visitors in 2024, TAT Deputy Governor for Europe, Africa, the Middle East, and the Americas, Siripakorn Cheawsamoot, is piloting the agency’s strategy to harness airlines from these regions to propel Thailand’s tourism to stratospheric levels.
The marketing blueprint for the latter half of the year is set to take off, concentrating on ascending and seasoned…