June 15, 2023
BANGKOK – Tourism Authority of Thailand (TAT) governor Yuthasak Supasorn has unveiled plans for the sector – which is worth about 3 trillion baht annually or 20% of GDP – that will be presented to the incoming government.
To stimulate and attract more international tourists, TAT is accelerating promotional activities and organising events while embracing sustainable trends. This includes elevating Thailand as a global hub for “wellness tourism”, an emerging trend.
Delivered at the TAT’s recent board meeting, the plans focus on three aspects – year-round tourism, sustainable tourism, and inclusive tourism that ensures benefits are shared fairly around the country and among…
