Thailand has enjoyed a banner year, surpassing its target of 35 million tourist arrivals.
It generated over THB1.8 trillion (US$52.81 billion) in tourism related revenue.
For 2025, which is designated the ‘Amazing Thailand Grand Tourism and Sports Year,’ the Tourism Authority of Thailand is aiming for 36-39 million international visitors.
TAT Governor Thapanee Kiatphaibool cites the tourism friendly government policy and a number of big ticket events and festivals throughout the year.
There has also been a big boost in air connectivity with increased flights from Northeast Asia, most ASEAN countries, Europe, North America, and the Middle East.
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